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Marketo Email Program Best Practices Question

Question asked by 6898c8222eba8b923cc77be6c1bc3408a65e47a2 on Dec 8, 2017
Latest reply on Dec 8, 2017 by Dan Stevens.

Hi there. I'm relatively new to Marketo, but have several years of experience with email marketing using other programs.


Here's my scenario:


I have a campaign that is going out this month. It previously went out in September, and July as well. Previous users of our account created a new program for each instance, even though there were minimal changes to the email content, aside from the dates of the events that were taking place.


I can see a benefit to continuing in this manner. It helps keep lists clean, but it also seems like it's creating extra work, having to recreate the program each time (even though the cloning tool makes this simpler).


Thoughts from a best practices perspective?