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Web personalization fields

Question asked by b5194f80e4ae99353a2073454e52fc0b5bf4962f on Dec 8, 2017
Latest reply on Dec 8, 2017 by Christina Zuniga

Hi All,


MKTO Web Personalization allows you to show customized content for different targets. For example, show a specific web banner when country is U.K. and Job Title is Marketing Manager. However, I'm not sure where do these values (U.K., Job Title) come from. Is it from MKTO? I'm asking this question because if you have some dirty data in your MKTO instance this segmentation would be difficult (for e.g. if Job Title or Country happened to be a string for some reason). Would you have to ensure all your data is clean before using Web Personalization?