0 Replies Latest reply on Dec 8, 2017 6:20 AM by Liz VanGraafeiland

    Customer Experience & Retention Marketing Manager - Fort Lauderdale

    Liz VanGraafeiland

      Company: www.Time4Learning.com

      Type: This position is for an in-house, FT employee only (Ft Lauderdale, FL)

       

      Customer Experience & Retention Marketing Manager

      Interested in educational technology and helping families succeed with advanced learning software on computers and tablets? Time4Learning is an award-winning educational service used by tens of thousands of families across the world.

       

      Time4Learning is seeking a highly motivated and organized individual to join our growing team. The successful candidate will have a good natured, personable demeanor to mesh well with our team.

       

      The position offers long-term career growth with an emerging leader in the online educational marketplace.

       

      Immediate opening. Great office environment, benefits and people.

       

      KEY JOB RESPONSIBILITIES:

      Customer Experience & Retention Marketing Manager

      We are looking for a talented, hands-on, experienced individual to coordinate our retention marketing programs most notably, the parent user experience.

      • Map and optimize the end-to-end member journey: Identify places in the customer journey where customers disengage, then develop strategies to pre-emptively identify, win back and retain those members
      • Drive member segmentation and audience targeting strategies. Use segmentation and behavioral data to personalize and optimize each member’s experience
      • Collaborate with cross-functional teams to determine key messages, promotions and creative initiatives to launch and optimize personalized customer lifecycle campaigns
      • Cultivate a testing culture that leverages industry insights, competitive knowledge, and member insights. Build testing plan for new and existing channels to boost member retention and build loyalty understand trends, gain insights and inform forecasting, optimization and strategy
      • Work closely with Acquisition team to develop and align strategies
      • Establish a predictive and actionable recommendation engine to fuel personalization across email, in-box, and mobile channels
      • Establish detailed KPI’s and measure and report performance of all programs, to include creating test and learn plans to improve KPI’s based on experience. Ensure that key metrics are identified, tracked and analyzed for all retention campaigns to understand trends, gain insights and inform forecasting, optimization and strategy
      • Establish and measure member retention and loyalty goals. Work across organization to identify and share best practices resulting in collaborative retention/loyalty roadmap
      • Collaborate with Marketing and Product teams in developing and executing CRM strategies
      • Lead retention and loyalty team, guiding teams through design and execution of customer campaigns through campaign management tool

       

       

      REQUIREMENTS INCLUDE:

      • Minimum of 3 years online retention marketing experience
      • Strong analytical skills
      • Extremely self-motivated and dependable
      • Outstanding organizational skills
      • Excellent verbal and written skills is a MUST (a writing test will be provided)
      • Proficient knowledge of email software systems
      • Strong ability to run programs/projects
      • Experience with Business Intelligence Tools and Marketing Automation Tools
      • A background in education, homeschool, writing, database work or HTML is a big plus

       

      Full time. Health and other benefits.

      Email resumes to: jobs@time4learning.com