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GDRP, Sales Imported Leads, and Salesforce Sync

Question asked by Erik Eaton on Dec 8, 2017
Latest reply on Dec 11, 2017 by Erik Eaton



Im hoping to gain some insight in to how other Marketo admins are bracing for GDRP compliance.


We currently have a complete two way sync between Marketo and Salesforce for leads from all sources, including sales imported leads from prospecting tools.


I have recently staged our double-optin process and set up some streams to reflect new subscription roles.


I am leaning towards not enabling sales imported leads to sync into Marketo until they fill out a form on the website. We currently have customers/leads from all over the world and I would hate for a sales imported leads from double-optin country to receive their confirmation email / double opt-in email.


I could just filter out the sales leads from the double opt-in process, but this negates the purpose of having a double opt-in center.


Any insight on this would be great!


Thank you,