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Managing Channel Partner Leads

Question asked by Jacob Kohler on Dec 5, 2017
Latest reply on Dec 5, 2017 by Sanford Whiteman

Business Case: We need a solution to best manage our channel partner leads that we plan on funneling through via an online form on our website to Marketo to Salesforce and attaching to a campaign. The trouble is, the same individual who works at a certain channel partner will enter more than one lead per their unique email address along with several other fields from the form. Example below.

 

Lead 1: John Smith, (email: johnsmith@fake.com) from Channel Partner A, submits lead for Target

Lead 2: John Smith, (email: johnsmith@fake.com) from Channel Partner A, submits lead for Kenmore

Lead 3: John Smith, (email: johnsmith@fake.com) from Channel Partner A, submits lead for Whirlpool

 

What are some options, if any, to always have a unique lead record for every time the channel partner rep enters in a lead while using their own business email address? Knowing that the Marketo to Salesforce sync always relies on the unique email address, is there even a way to tackle this with some sort of automation?

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