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Lead lifecycle

Question asked by 7f793fa824fee37797c6ddb2f250c2982114e7a9 on Dec 6, 2017
Latest reply on Dec 6, 2017 by Sydney Mulligan

Does a person have to move through each stage of the lead lifecycle/revenue model from the beginning or can they enter in the middle and still be processed through? For example, the first stage of our lifecycle and revenue model is known and once a person is created they run through this campaign/revenue stage. However, if they are a contact, they skip the known campaign/revenue stage and enter in at the second stage which is converted. We have struggled with accurate reporting on our lead lifecycle and I'm trying to see if this is the issue.

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