We currently have quite a few nurture campaigns running. Different segments of audience goes to different nurture programs based on industry, product, etc.
Our current nurtures have cadences and we send email based on the nurture cadence to all people that meets the criteria.
We do a research about behavioral and triggered based marketing because that is something we will be looking into building next year. I am aware that it might be challenging to build in Marketo...
Can someone please advise what would be the most convenient way to nurture leads on individual level based on the behavior (example: if someone downloads a content, send them a free trial invite tomorrow) rather than bucket all matching people and send them an email when the cadence comes?
What are the troubles you run into? What could be disadvantage of this type of email marketing approach?
Many Thanks! - Diana