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How do you append a token to an email URL which we need the email address it was sent to be pulled into the data when URL is clicked?

Question asked by 4635fcc3c8298544c10f835750a9367e30dca993 on Nov 30, 2017
Latest reply on Nov 30, 2017 by Sanford Whiteman

I appended the unsubscribe URL with a token - http://na-ab20.marketo.com/lp/650-ICO-425/TEST-2017-NursingCenter-Newsletter-Unsubscribe_NCAlert_NCeNews.html?lid={{Lead.Email Address}} - applied to both email unsubscribe URL as well as the smart list tab within the smart campaign (https://app-ab20.marketo.com/#SC8092A1) that has been munchkin-ed. This is the email marketo link: https://app-ab20.marketo.com/#EM6572A1LA1 and landing page of the unsubscribe URL -    http://na-ab20.marketo.com/lp/650-ICO-425/TEST-2017-NursingCenter-Newsletter-Unsubscribe_NCAlert_NCeNews.html.

 

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I sent the test email from the database as you see below (esanteliceswk@gmail.com)

https://app-ab20.marketo.com/leadDatabase/loadLeadDetail?leadId=12833845

 

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The email address the email was sent to does not parse through with this token however is applied into the 'Campaign Members' section of the Smart Campaign -


 

https://app-ab20.marketo.com/leadDatabase/loadLeadDetail?leadId=12892743

 

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Can you please advise if any missteps were made or if the token is incorrect to obtain the objective of having the email address pulled in the results and campaign members tab of this smart campaign?

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