it suspends the hard bounced/invalid addresses for future emails, but by default it does not remove them from the system.
1 of 1 people found this helpful
I would like to share here that Marketo doesn't have the functionality to remove bad email addresses on its own under smart lists. You would be required to add separate segmentation/filters to remove bad email addresses.
Also, I would like to add that if you want we can connect over a quick call to discuss our "Contact Washing Machine" which could help you to resolve your issue.
Thanks & Regards
2 of 2 people found this helpful
If an email hard bounces, Marketo will mark the Email Invalid field as TRUE. It will not send an email to invalid email addresses, but they will still be included in smart lists unless you add the Email Invalid filter to exclude them.
Thanks so much for the quick reply!
5 of 5 people found this helpful
I ensure that all leads/contacts who do not meet our mailing eligibility are not included in any send by using a Segmentation Filter.
In the database section of Marketo I have built a segmentation called SM - Mailing Eligibility Segment
This is used as the first filter for all our mailing smart campaigns
I have created this table for my marketing/sales team to understand the reasons and logic behind some of these
There are quite a few doc's and posts you can read to help you understand this further -
Unsubscribe vs. Marketing Suspended for contacts no longer with company
Why is "Marketing Suspended Cause" not a field we can use?
Marketing suspended status
How do you use Marketing Suspended?
Process to marketing suspend
Create a Segmentation
Segmentation Order Priority
Use Segment Filters in a Smart List
Segmentation examples: How do you segment your leads?
Segmentation & List Building Best Practices?
In your Email Eligibility segmentation, you have options "Email Invalid", "Marketing Suspended" and "Unsubscribed". Does it hold true thar if you were not excluding these through filters, these leads still wouldn't receive emails? It seems to me that Marketo would auto-exclude them from sends anyway. Why then should we bother about creating a special segment and filters for them? Maybe I am missing out on something? Please clarify.
I have a close question. Do you really need to keep those suspended/unsubscribed/bounced emails in the database for the sake of statistics, or do you think it makes sense to clean up the database from time to time to lower the number of contacts, not to increase the contact number cap and pay extra? What is the best practice overall? Thanks.