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MSI vs. Sales Automation

Question asked by Brittney Zeller on Nov 28, 2017
Latest reply on Dec 1, 2017 by Brittney Zeller



We want the Sales team to be able to send out template emails to prospects introducing them to a new product we are launching, but we want to be able to track the overall effectiveness of the emails as well.


Do you suggest using MSI or a Sales Automation platform?  We have actually tested a Sales Automation platform before and really liked the capabilities.  The only problem I believe is that it does not integrated with Marketo, only SFDC.