1 Reply Latest reply on Nov 27, 2017 9:47 AM by Dan Stevens

    RCE - Marketing influence calculations

    Morgan Corbett

      Two part question about calculations for reporting on Opportunities.

       

      (1) Based on this setting, how does RCE calculate the following metrics:

        • Marketing influenced
        • (MT) before Opportunity Created
        • (MT) before Opportunity Closed
        • (FT) before Opportunity Created
        • (FT) before Opportunity Closed

      Please note, for the attribution settings of RCE, it's set to "implicit: all contacts regardless of role".

       

      (2) Is there a way to report on Marketing Originated Bookings? If so, how is that calculated in Marketo?