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RCE - Marketing influence calculations

Question asked by Morgan Corbett on Nov 27, 2017
Latest reply on Nov 27, 2017 by Dan Stevens.

Two part question about calculations for reporting on Opportunities.

 

(1) Based on this setting, how does RCE calculate the following metrics:

    • Marketing influenced
    • (MT) before Opportunity Created
    • (MT) before Opportunity Closed
    • (FT) before Opportunity Created
    • (FT) before Opportunity Closed

Please note, for the attribution settings of RCE, it's set to "implicit: all contacts regardless of role".

 

(2) Is there a way to report on Marketing Originated Bookings? If so, how is that calculated in Marketo?

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