I've read all the referral program threads that I could find. However, I still don't quite understand how that works as I'm not a developer and have very limited knowledge about html codes.
Here's what I'm trying to achieve in Marketo:
- 1 form with Referrer and Referral information.
- Referrer goes to a Referrer campaign in SFDC and Referral to a Referral campaign.
- After form submission, an email goes out to Referrer and another email goes out to Referral. The email goes to Referral also need to mention the Referrer's name.
- Alert to Sales team with both Referrer and Referal's information.
I think I need to create custom fields to capture Referrer's information. Otherwise, I won't be able to tokenize the email. However, that also means I need to manully upload/update Referrer's information. Any suggestions?
Thanks so much!