We currently have 70% of our database which is Marketable. We would like to increase this figure by cleaning the non marketable: invalid (bounced) email addresses and unsubscribed ones. Knowing that we are synchronized with Salesforce
I was thinking :
Remove from Mkto and Salesforce leads that have done very little actions or inactive and have never converted. For contacts, the same but I thought to delete them from Mkto but not from Salesforce, but will they automatically be created again in Mkto because they have been pushed by SF?
Do you have any good practices to share? Alert points?
Thank you in advance for your help on the subject, I read topics on the community but there are divergent opinions on the deletion