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Good or bad idea? Resend email to unopened

Question asked by Huihsing Kiang on Nov 22, 2017
Latest reply on Nov 30, 2017 by Betsy Landon

Hi Marketo gurus,


I'd like to get your thoughts about resending the same email to those have not opened the same email. One of my internal clients is the big fan of resending emails to unopened. Based on the data collected, I believe the 2nd email usually results in much lower opens/clicks but much higher unsub rate. I'm about to have a good talk.


What will you tell your internal clients? Or if there is any trick that can make this resend emails performing better?


Thanks a lot and happy Thanksgiving!