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Lead Scoring Implementation Timelines

Question asked by Peter Lee on Nov 21, 2017
Latest reply on Nov 23, 2017 by Chris Johnston



I was wondering if someone could provide an estimate on the start-to-finish timeline to build out a comprehensive lead scoring program.  We have an active audience of about 350K-400K leads.  We also would like to build retroactive lead scoring, using data we've accumulated over the last 1-2 years we have had Marketo.

Any information and guidance would be appreciated.