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Segmenting on Account-Level Fields

Question asked by Kim Wieczner on Nov 20, 2017
Latest reply on Nov 21, 2017 by Grégoire Michel

We are experiencing issues with a segmentation that is based on account-level fields. We have been informed that it is not always best practice to segment on the account level because if there is ever a change on a contact at that account, not all contacts/leads will register the data value change needed to trigger a segment update.


Does anyone have additional information/experience segmenting on the account level? i.e. customer/prospect, organization size, vertical/industry