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ABM - How Is Marketo Helping You With ABM?

Question asked by 621d175981f5df284a0be2dc84b7900b4ceb3091 on Nov 17, 2017
Latest reply on Feb 16, 2018 by John Muehling



I'm currently looking into tools for an Account Based Marketing strategy for 2018. I realize that there's not just one solution that will support our ABM strategy. We are still defining our strategy and number of targeted accounts. I'm curious how current Marketo customers are having success w/ABM initiatives (with or without Marketo and their ABM add-on). Looking forward to any insights you have to share.