2 Replies Latest reply on Nov 17, 2017 10:56 AM by Carmella Dunn-Hartman

    How to get clean reporting for Known > SAL vs. MQL?

    Carmella Dunn-Hartman

      Hi there,


      For awhile now we have been counting MQLs to include both of these groups:

      1. Marketing-generated leads that qualify based on their score and/or through a "hand-raising" event: Lifecycle flow = Known > MQL
      2. Marketing-generated leads that do not fall into #1 that the sales team has cherry-picked: Lifecycle flow = Known > SAL


      Both of these lifecycle flows trigger an update to the MQL Date Stamp, so when it comes to reporting we do not specify which path the lead took. I am toying with the idea of building a special Date Stamp stamp for the Known > SAL group so that we have the option of reporting on them separately.


      Curious to know if anyone has gone down this path.