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How to get clean reporting for Known > SAL vs. MQL?

Question asked by Carmella Dunn-Hartman on Nov 16, 2017
Latest reply on Nov 17, 2017 by Carmella Dunn-Hartman

Hi there,

 

For awhile now we have been counting MQLs to include both of these groups:

  1. Marketing-generated leads that qualify based on their score and/or through a "hand-raising" event: Lifecycle flow = Known > MQL
  2. Marketing-generated leads that do not fall into #1 that the sales team has cherry-picked: Lifecycle flow = Known > SAL

 

Both of these lifecycle flows trigger an update to the MQL Date Stamp, so when it comes to reporting we do not specify which path the lead took. I am toying with the idea of building a special Date Stamp stamp for the Known > SAL group so that we have the option of reporting on them separately.

 

Curious to know if anyone has gone down this path.

 

Thanks,

Carmella

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