1 Reply Latest reply on Dec 13, 2017 9:49 PM by Kenneth Akalugwu

    Switzerland - in which language do I mail my database?

    Giulia Bison

      Hi all,

       

      as you all know, Switzerland belong to the DACH market section and it is usually mailed with German messaging.

      Not everyone is happy anyway about receiving only German communication and there are many international company that wish to receive information in French or English.

       

      How do you overcome this obstacle? I was thinking about adding to the preference center a field with "Preferred Language of Communication".. Otherwise based on ZIP code, set up an operational campaign that assign preferred language.. but sometimes due to the internationalisation, this is not enough.

       

      Any suggestions on best practice or how better implement segmentation for this country?

       

      Many thanks!

      Giulia