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Switzerland - in which language do I mail my database?

Question asked by 5745af8cf70031c28c04d2b3cefff3c0507c06aa on Nov 15, 2017
Latest reply on Dec 13, 2017 by Kenneth Akalugwu

Hi all,

 

as you all know, Switzerland belong to the DACH market section and it is usually mailed with German messaging.

Not everyone is happy anyway about receiving only German communication and there are many international company that wish to receive information in French or English.

 

How do you overcome this obstacle? I was thinking about adding to the preference center a field with "Preferred Language of Communication".. Otherwise based on ZIP code, set up an operational campaign that assign preferred language.. but sometimes due to the internationalisation, this is not enough.

 

Any suggestions on best practice or how better implement segmentation for this country?

 

Many thanks!

Giulia

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