They are different.
- Program looks at time of Membership, which is not the same as Lead Created.
- Opp conversion can be construed in several ways.
- ideally you look at the Modeler report for Lead to Opp numbers. But if you haven't set that up, it may be that you choose the LA report or the PO report, but not both.
Thank you so much for your response. We don't have our modeler set up so it'd probably be idea to use either lead analysis or program membership for us.
We are trying to see how many leads are in a program given a certain month, and then see how many of those leads are new. Would you recommend lead analysis or program membership for this?
You would need the Program Membership or Program Opp reports to help.