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How are average "Rates" calculated? 

Question asked by Nate Oosterhouse on Nov 9, 2017
Latest reply on Nov 9, 2017 by Nate Oosterhouse

I am wondering how average rates calculated with email marketing metrics.  I may be just driving myself insane but wanted to clarify.

 

Example:

Let's say you sent 3 emails out all time and below are the metrics for each send.

                   Delivered        Opens       % Opened

Email 1:         1000             150                  15%

Email 2:         2300             430                 18.7%

Email 3:         400               180                   45%

 

Is your average open rate 20.54% (Calculated by SUM OF EMAILS OPENED/SUM OF EMAILS DELIVERED)?

 

OR

 

Is you average open rate 26.23% (Calculated by (15% + 18.7% + 45%)/3) ?

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