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ABM Gurus - What do you do when your emails are not getting through to specific companies?

Question asked by 50a4f3e0f3c7c4ed132a28f34d480b3c01e0ebd8 on Nov 9, 2017
Latest reply on Nov 10, 2017 by Dan Stevens.

Hello - We are embarking on an ABM initiative targeting very large Fortune 100 accounts with very specific messages. Unfortunately, we're finding that for 3 accounts specifically, we seem to be ending up in the junk folder as we're getting very little in the way of email opens. Our open rates are typically around 15% and our CTRs in the 1-2% range which seems fairly standard these days, so I don't think it's a problem with our email reputation. Do these accounts just have very strict email filters? Have any other ABMers experienced this? If so, were you able to find a way around it?

 

Any and all thoughts appreciated.

 

Thanks,

Joe

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