4 Replies Latest reply on Nov 10, 2017 8:08 AM by Dan Stevens

    ABM Gurus - What do you do when your emails are not getting through to specific companies?

    Joe Leitzinger

      Hello - We are embarking on an ABM initiative targeting very large Fortune 100 accounts with very specific messages. Unfortunately, we're finding that for 3 accounts specifically, we seem to be ending up in the junk folder as we're getting very little in the way of email opens. Our open rates are typically around 15% and our CTRs in the 1-2% range which seems fairly standard these days, so I don't think it's a problem with our email reputation. Do these accounts just have very strict email filters? Have any other ABMers experienced this? If so, were you able to find a way around it?

       

      Any and all thoughts appreciated.

       

      Thanks,

      Joe