My understanding is that Marketo can absolutely lock your access for non payment. The reality is they'd probably give you a grace period if they thought you were negotiating in good faith, and this may depend on the contract value. I am unsure if they'd just shut off the sync, etc rather than lock you out.
If you are concerned with this, I have recommended on my blog a few things:
- sync activity to SFDC (but this is slow and sync prone)
- use a Marketing Data Warehouse with the API.
- Export data regularly, but this won't export Activity Log info.
- pay your bills
I needed the laugh with #4
This is helpful. I suggested as part of our DRP that we do #2 and #3 as a best practice. It's hard when you get back "we need to know exactly what this looks like from experience A to Z" when a PO solves it all
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IMO you should treat this situation the same as if Marketo declared a total disaster internally. Grace periods notwithstanding, the question is "what happens if Marketo goes away" -- and if you have a plan for that, you have a plan for this...
Understood. I know this question seems like a ridiculous one. I was looking to better understand the experience - like does Marketo just disable logins? Will data still sync if content is engaged with? Etc.
I'll keep researching but plan for what Josh responded.