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How best to qualify/recycle MQLs that are contacts in SFDC

Question asked by ed8c078a7382f4657eca75c5e33719814488fd85 on Nov 5, 2017
Latest reply on Nov 6, 2017 by ed8c078a7382f4657eca75c5e33719814488fd85

Hi everyone,

 

I'm looking for some insights into the best practice for how to treat MQLs that are contacts in SFDC.

 

For leads, we are using lead status changes to drive if an MQL is Sales Accepted or Recycled to Marketing.

 

We don't have a lead status field on the contact. Personally, I feel if we add lead status to the contact object as a field it will create confusion.

 

How have you set up your MQL qualification process for MQLs that are contacts?

 

Keen to hear your thoughts.

 

Thanks

Chris.

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