2 Replies Latest reply on Nov 6, 2017 1:31 PM by Christopher Yeoh

    How best to qualify/recycle MQLs that are contacts in SFDC

    Christopher Yeoh

      Hi everyone,

       

      I'm looking for some insights into the best practice for how to treat MQLs that are contacts in SFDC.

       

      For leads, we are using lead status changes to drive if an MQL is Sales Accepted or Recycled to Marketing.

       

      We don't have a lead status field on the contact. Personally, I feel if we add lead status to the contact object as a field it will create confusion.

       

      How have you set up your MQL qualification process for MQLs that are contacts?

       

      Keen to hear your thoughts.

       

      Thanks

      Chris.