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New email domain deliverability

Question asked by 180352ff630d524f0f76963d07fca04fdf3e4888 on Nov 1, 2017
Latest reply on Nov 2, 2017 by Matjaž Jaušovec

Hi, i wonder if anyone can share some tips on how to ensure Marketo emails are not being caught as spam and domain is not being black listed when using a brand new domain to send a mass email campaign?

Assuming that all steps covered in this guide Setup Steps - Marketo Docs - Product Documentation  have been completed and email recipients' consent has been obtained what else can be done to ensure email deliverability of a brand new domain? Would it be helpful to send the first few campaigns to a small batch of people and then gradually increase the distribution list? Are there any other suggestions? Please note that the instance is using shared IPs.

 

Thanks

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