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How to Activate a Smart Campaign when "lightbulb" button does not show up?

Question asked by 49789 on Mar 31, 2014
Latest reply on Mar 31, 2014 by 51201
So I created a smart camapign that would send out a followup email if the user did not open the email with in 3 days. The "lightbulb" button is not showing up though. I am assuming I did something wrong? Can someone tell me how I can activate the campaign? 
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