I am a massive Marketo advocate and user for the last 7 years but have been asked by our CEO to evaluate other marketing automation options. As much as this is just frustrating, I'm sure I'm not the only one this has happened to. Can anyone please help me get Marketo over the line!
Has anyone used Pardot, Hubspot or any other marketing automation tool...Act-On, Active Campaign,? What is your experience? How does it work with;
- Salesforce integration
- Lead nurturing
- trigger campaigns
- alerts and marketo sales insights for sales, website monitoring
- webinar management (gotowebinar)
- event management (tradeshows)
- WordPress blog integration (automatically sending blog emails)
- Lead scoring
- Lead activity
- a/b testing
- Training, ease of use, installation, migration
- anything in general!