2 of 2 people found this helpful
This kind of question -- and it's a good one -- is why any PR relationship with a client should have a separate contract, methinks.
The contract need not be long, but it should be clear about whether you can continue to name them in perpetuity no matter what; until they issue a specific takedown notice; until you've stopped working with them due to a "dishonorable discharge"; or until you've stopped doing business with them for any reason. (Obviously the best thing for you would be the one where they have to issue a takedown.)
In the absence of a contract, let's face it, most people leave their case studies and testimonials up even if they fired/were fired by the client, unless they want to deprive the client of the collateral benefits. Ask yourself whether the case study might lead to more questions than you'd like (somebody sees the case study, asks the client about you, they end up maligning you).
1 of 1 people found this helpful
+1 on Sanford.
I would add that it is also possible that the PR part of the contract states that the case study does not expire when the license / service contract does.
Also, ask yourself if the existence of the CS might encourage your prospects to want to talk to your forme client, for instance if they happen to know each other. In the era of social networks, this, form my experiences, happens quite often.