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Updating Sales Rep assignment without CRM integration

Question asked by 180352ff630d524f0f76963d07fca04fdf3e4888 on Oct 25, 2017
Latest reply on Oct 25, 2017 by Josh Hill

Hi, I am trying to figure out the best approach to create Sales Agent personalized email campaigns given the fact that

1) Our Marketo instance and our CRM platform are not integrated (we have to manually import the data from the CRM into Marketo)

2) Leads / customers get reassigned between Sales Agents as often as once a week

3) Lead nurture & customer upsell campaigns have to be sent on behalf of the Sales Agents as often as once a week and the Agent info has to be seamlessly updated while campaigns are running.

4) The database size is roughly 100-150k

5) Using API data connectors is not an option at this point


Is there a way to update the Agent info without the need to upload the entire database each time?

Would it help to keep the Agent info in a custom object or is it easier to keep it in the person's record custom fields?