Amber Road, a leading provider of global trade management solutions, is looking for an experienced Marketo user to join their NA Marketing team in their McLean, VA office, right outside Washington, DC.
The Marketing Specialist is responsible for driving increased engagement and growing the sales pipeline through automated digital and off-line demand gen campaigns. As a member of the North American Marketing Team, you will collaborate with multiple areas of the company including sales, product marketing and product management.
Key Responsibilities include:
- Working closely with the Marketing Operations Manager and marketing team, you will build and optimize digital campaigns for email marketing, event promotion, lead nurturing, and content promotion. This includes campaign setup, smart list development, automated lead nurture setup and optimization, building triggers, and program analytics.
Work with product management, sales, content, customer success, and business development to develop lead generation concepts to support solution-specific campaigns
Staff and help manage trade show events logistics and promotions including pre-event planning and logistics, on-site coordination, budget management and post-event lead and communication management, advertising and other sponsorship opportunities
Post thought leadership content on company blogs and social media sites to help establish our voice as an industry leader and drive traffic to gated content
Assist with the development of content marketing campaigns and syndication initiatives
Help with database administration including customer and contact targeting, campaign set up in Salesforce.com and Marketo, list sourcing, and database scrubbing
Assist with optimizing company website content, including working with SEO agency for design and SEO/SEM strategies
Help sales team prepare RFPs from prospective customers
Deliver marketing reporting, dashboards and analysis on campaign performance, conversions, attribution and effectiveness
- BA / BS in Marketing
Minimum 3-4 years’ experience working with Marketo or another marketing automation platform
Strong experience using Salesforce.com or other CRM
Demonstrated analytical approach, understanding of core marketing and pipeline metrics
Ability to deliver results in a fast-paced, high-growth environment
Flexibility to quickly adapt and align with business needs
Enterprise SaaS marketing experience is a major plus
Organizational skills to manage multiple projects with flawless execution
Possess a high degree of initiative, self-motivation and resourcefulness
Excellent written and verbal communication skills
Apply for this job here: https://amberroad.bamboohr.com/jobs/view.php?id=4