AnsweredAssumed Answered

Tracking URLs Through Marketo

Question asked by Kevin Keefe on Oct 24, 2017
Latest reply on Oct 26, 2017 by Kevin Keefe

So we have links that were created through our old CRM and are now dead, but they we created specifically for the purpose of tracking activity.

The links are built into an .exe which customers install onto a piece of software and they allow the user to click on a link inside the software UI and reach someone in our support or interact with out social media and so on.


I am trying to recreate those links, which don't need to be vanity URLs but track the activity with them through Marketo.

I know I could do this in GA as well, but for reporting purposes it makes sense to keep things together.


I don't see anywhere in Marketo documentation that explains how to create a tracking URL that's not tied to a form or landing page so here I ask.

Thanks in advance