I'm not sure, if anyone else already has had this topic. So let me try to explain my question.
We would like to use Marketo for sending personalized E-Mails (i.e.) to our leads. Therefore we have a HTML template which is build up with a header, a small lead text and then a number of products. These "product information" always have the same structure (image, headline, description, price).
Instead of create all of these E-Mails manually, we'd like to set up the logic inside Marketo. So if a lead is interested in product X in our online-shop but doesn't buy it, Marketo should send an E-Mail which relates to this product. But because we have about 500'000 products in our shop, it's no option to create a campaign for each of these products in advance. Marketo should get these information "on the fly" by pushing a request to our product information system. In our case the PIM will deliver the informaiton (image, header, description, price) to Marketo.
The key question is: does Marketo have such an API to get product information of a 3rd party application? Does anyone had a similar issue?
Thanks for your answers,