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Phrase match using 'contains' filter?

Question asked by Robert Kelen on Oct 23, 2017
Latest reply on Oct 26, 2017 by Sanford Whiteman

Is there a way around Marketo effectively doing a broad match when using the 'contains' filter? If we have something like Company Name contains "Acme Pharmaceuticals", now it will pull values for either of the two terms, such as "Acme Manufacturing" and "Smith Pharmaceuticals".

 

Given non-normalized data which could include many variations (such as "Acme Pharmaceuticals, Inc." or "Acme Pharmaceuticals" or "Acme Pharmaceuticals Company", etc.), it's not currently an option to use the "is" filter.

 

Thanks.

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