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One option should be exclude the pages "www.abc.com/product*" in the targeted segment.
Other way is - add all other categories except "www.abc.com/product*" in the target URL in campaign editor. For example, if you have abc.com/solutions, /services, /about etc then add "www.abc.com/solutions*, www.abc.com/services, www.abc.com/about etc in the target URL
Yes - I was attempting that, but the page I want to suppress is one of our events, so I'd have to end up filtering out ALL events; on top of that, it's too risky to hope I put the other url structures. In a Must Have scenario I'd put the time in to figure this out -- but it's much easier if I could just list a url or two that this campaign shouldn't show up on.