4 Replies Latest reply on Oct 19, 2017 8:28 AM by Nicole Dominguez

    Links as Tokens

    Nicole Dominguez

      Hi Everyone,

       

      We are doing a campaign where we had to use a link (that is unique to each person) as a token in our email.

       

      When we checked the reporting, Marketo was only giving us 13 clicks on the variable links whereas google analytics was showing at least 545 direct clicks.

      Does anyone know if the token could be messing up our reporting or what could be messing up the reporting on the marketo side?

      Does Marketo not track URL's if they are in tokens?

       

      Thanks!