0 Replies Latest reply on Oct 17, 2017 5:36 AM by Mike Fazio [SC]

    Atlanta - Looking for a Demand Generation Manager!

    Mike Fazio [SC]

      10/17/17 – New Job Opening: Demand Generation Manager

       

      Responsibilities Include:

       

      Campaign Execution

       

      • Works closely with the CRM (Salesforce), automation tools (Marketo) and creative assets to develop Demand Generation Programs and execution points
      • Creates automated, multi-touch, targeted customer lifecycle digital marketing programs
      • Composes email copy for all email campaigns
      • Serves as project manager to establish key metrics, and drive campaign execution
      • Pulls campaign lists (inside the CRM/MAP/or via the Synthio app) and performs quality assurance checks against the data
      • Makes recommendations around possible customer segments to target
      • Establishes performance metrics across campaigns
      • Delivers campaign reports, dashboard, and other reports on a strict weekly basis
      • Executes campaign testing to determine best plan of action; including A/B testing and multivariate testing
      • Takes ownership of ALL lead management – inbound/outbound/events/etc
      • Builds out all lead nurture workflows and works closely with Content Manager to gather all necessary creative assets
      • Works very closely with the sales and business development teams to ensure alignment across all campaign initiatives
      • Provides calling/email lists to sales/bdrs to align with marketing initiatives
      • Plans and executes webinar strategy and implementation
      • Works with Sr. Digital Marketing Coordinator to run PPC campaigns; monitors them daily, and makes recommendations on adjustments (copy, graphics, landing pages, etc) Must have experience with Google Adwords.

       

      Analysis and Reporting

       

      • Delivers reports from CRM and marketing automation systems on a strict weekly basis
      • Gathers data from a variety of sources within the company to enhance campaign reports
      • Assists team members with complex analytical and ad-hoc requests as needed
      • Communicates campaign results and analytical findings effectively to Director of Marketing, sales, upper management, customer success and product teams.

       

      Targeting

       

      • Translates campaign and business goals into actionable customer targeting and segmentation strategies to drive campaign performance
      • Develops a deep understanding of segmentation based on personas and the buyer journey
      • Conducts data segmentation within marketing automation platform(Marketo) to create targeted workflows for each email campaign deployment.
      • Develops a database growth strategy using Synthio app.

       

      Collaboration

       

      • Collaborates with internal and external team members to scope and build campaigns
      • Partner with marketing team to optimize template design and content
      • Builds relationships quickly with team members, working effectively across departments; develop cross-channel communication strategy
      • Delivers requests on a timely basis against agreed upon delivery dates
      • Communicates project status regularly, in an organized and timely manner, to stakeholders across the organization
      • Recommends and implements email best practices across the organization
      • Assists in campaign meetings including kick-off, project status, and campaign close-out meetings

       

      Project Planning

       

      • Identifies and documents campaign requirements
      • Creates project plans, building out project timelines for each campaign and communicating it to sales
      • Identifies assets and resources needed for each campaign
      • Implements effective quality assurance processes to minimize mistakes and errors

       

      Qualifications:

       

      • Bachelor’s Degree in Marketing, Communications or related field
      • Minimum 3-5 years of hands-on e-mail, on-line or marketing automation experience, with a focus on marketing operations and analysis
      • Demonstrated experience in deploying email marketing campaigns using Marketo Marketing Automation Platform
      • Demonstrated experience in maneuvering through a CRM system (Salesforce.com experience REQUIRED).
      • Power user of Excel for in depth reporting REQUIRED
      • Ability to deliver projects on time and error free. Good collaboration skills.
      • High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a changing environment
      • Experience in technology industry of B2B industry strongly preferred

       

      Competencies/Skills:

       

      • Ability to develop and execute demand gen programs for US and INTL markets
      • Manage Day-to-day vendor management to ensure program success
      • Build and execute programs in Marketo (Marketo Certified)
      • Design, deliver reports and build dashboards for key metrics
      • Manage and maintain campaign data in Marketo, Salesforce, and Google Analytics
      • Lead webinar strategy and planning
      • build effective nurturing programs and drip campaigns, ensuring new leads are being moved through the pipeline in a timely manner
      • Analyze performance of campaigns and communicate results through reports and dashboards
      • Create nurture flows based on lead lifecycle and lead demand generation activities
      • Build and track campaigns and programs within Marketo marketing automation tool
      • Analyze program effectiveness with thorough results and measurement for all activities; track campaign metrics via multiple online tools (Marketo and SFDC)
      • Create messaging and content that resonates with particular segments (Vertical/Segment)

       

      Candidates Must Additionally Possess:

       

      • Bachelor’s Degree in Marketing, Communications or related field
      • Ability to deliver projects on time and error free
      • Good collaboration skills
      • High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a changing environment
      • Extreme organization
      • Close attention to detail
      • Excellent written and oral communication skills
      • Self-starter
      • Can-do attitude and a strong sense of resourcefulness
      • Creative yet data-driven
      • Can-do attitude and a strong sense of resourcefulness
      • Proficiency with Adobe Creative Suite (Photoshop, InDesign, illustrator)
      • Proficiency with Microsoft Office (particularly Outlook, PowerPoint, Word, Excel)
      • Marketing Automation experience a plus – Marketo
      • Proficiency with WordPress a plus
      • Experience with video and video editing a huge plus
      • Background in technology/software a plus
      • Experience in business-to-business a plus
      • Background in video and/or video editing a huge plus
      • Salesforce.com experience a plus

       

      Join the Team! Send your resume and cover letter to Careers@Synthio.com.