We are working on a project that will require detailed tracking of everyone visiting pages from various web/ad campaigns. I have created the standard utm fields in Marketo and added them to forms to capture where known leads are coming from.
However, we also want to be able to track where our anonymous traffic is coming from using the same utm parameters and have a clear dashboard for this traffic. Is there a way to clearly see this in Marketo without using google analytics? Or is google analytics always the best option for seeing this type of info?
I am new to google analytics and anonymous web tracking so any insight is greatly appreciated!