I am looking to implement RTP on our website but had a question regarding how Marketo's RTP program associates industry's for visitors/organizations that come across our site? Out of the box when i navigate to the Segments section of RTP/web personalization I see a graph that lists industries for a specific month but where is this data being pulled from? If i hover over an industry and it notes 'Education: XX matches' does that mean that we've had XX number of organizations come across our site throughout a particular month?
Any help would be greatly appreciated. Thanks.