I'm trying to get the difference of these two feaures of Marketo. I have not worked with them yet but before I do, I want to know how to use them and why to use them.
I know both of them can be "created" by a REST endpoint or even a List Import. Both can be used as trigger/filter. But what are the differences between these two, with real examples, if possible, so I can choose which one to use?