2 Replies Latest reply on Oct 6, 2017 11:02 AM by Christi Keating

    'MARKETING' in subject lines

    Christi Keating

      Hi,

       

      I noticed that all of our email sends are marked in the subject line with 'MARKETING' at the beginning. I've seen this before and believe it's based on email provider (e.g. gmail, outlook etc) - can someone confirm? I've tried searching online why this may be as some colleagues outside of the email department are asking and I'm trying to explain this to them. The other question I have is since we are a bank, we have many transactional/operational emails such as password updates, balance notifications, etc. Will these operational emails be marked as MARKETING? Is there a way not to?