0 Replies Latest reply on Oct 6, 2017 4:49 AM by Konrad Sztorc

    Marketing Automation Specialist - Poland

    Konrad Sztorc

      Location: Warsaw, Poland

       

      Apply here

       

      Would you like to work for fast-growing, innovative company, in an environment established to bring out the Star in you? WebInterpret is offering the opportunity to join a hungry, dynamic team based in Warsaw's newest prime location.

      Webinterpret is searching for a skilled, analytical person with a passion for technology and e-commerce, to support our digital marketing campaigns and sales acquisition activities. The Marketing Automation Specialist will play an important role in enhancing the visibility and reputation of Webinterpret within the international e-commerce market.

       

      What You'll Do:

      • Designing and improving current usage of marketing automation tool (Marketo).
      • Setting up marketing automation tool for communication with leads and customers.
      • Taking care and maintenance of existing email & SMS campaigns (e.g new triggers, tokens)
      • Planning and deploying e-commerce email marketing campaigns in various languages.
      • Develop a leads nurturing and acquisition strategy for different client segments globally.
      • Assisting with customer retention strategy.
      • Manage lead databases using Salesforce, Marketo.
      • Analysis of results from actions taken (eg ROI tracking in lead acquisition).
      • Cooperation with designers and copywriters in preparing email materials, website development etc

       

      Qualifications “Must have”:

      • At least 2 years’ experience managing email and direct marketing communications, creating and launching email campaigns. Also ensuring effective and accurate administration support within all tools.
      • Advanced knowledge and use of marketing automation tool, content personalisation, database segmentation, triggered emails and campaigns configuration.
      • Excel with data and report management. Effective with demonstrable ability to process and understand data using various analytical tools (e.g. Google Analytics, Salesforce).
      • Basic experience in integration marketing automation tool with other services (eg email campaigns triggered via API calls, integration with CRM or providers services like SMS, survey or webinar).
      • Must be committed, motivated, target driven and be equally comfortable working independently or as part of a team.
      • An understanding of the online interactive experience, and the role effective marketing has in within it.

       

      The "nice to have"  includes:

      • Working knowledge of  HTML, CSS, Microsoft office products.
      • Working knowledge in managing Marketo (marketing automation tool).
      • Project Management experience is a big plus.

       

      Further information will be provided during the selection process.

      Apply here