AnsweredAssumed Answered

UTM tracking in Marketo

Question asked by Digital OC on Oct 4, 2017
Latest reply on Oct 4, 2017 by 4fdb34282dfb3266f6934934dde792052d69e285

Hi all,

 

I have a question regarding the "integration" between UTM codes and Marketo.

Assuming that:

  • I have 2 different EDMs with a CTA which redirects to the same LP
  • On the CTAs I have put UTM codes, different for the two EDMs
  • The LP is hosted on an external server and in it I have embedded a registration form built in Marketo

 

Is it possible to differentiate the registrations coming from the different EDMs?

For example, if user 1 clicks on email 1 with this UTM code: utm_campaign=XXX&utm_source=email1 and user 2 does the same on email 2 with utm_campaign=XXX&utm_source=email2, can I understand based on these utm from which email the users who registered at the event come from?

Same idea for people who come from social posting who will have utm codes like utm_campaign=XXX&utm_source=twitter.

 

 

Many thanks,

Chiara

Outcomes