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How do you track product engagement in Marketo?

Question asked by d6b02227f4518d454f4191a53780c36025c09bd3 on Sep 27, 2017

Interested in a specific topic: If you're a marketer for an interactive product (mobile app, desktop app), do you track the activity in your marketing automation system to use in campaigns?  Is it valuable to do so? 

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