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1 of 1 people found this helpful
So you have an email "ad" that you want to AB test?
- Segmentations and Dynamic do not support Random Sample.
- Instead, create the Email or a Static Snippet. Then setup the AB test by Whole Email in one of the three methods
- Random Sample (List based)
- Email Send
2 of 2 people found this helpful
- You can sort leads into random cohorts (static lists) using a batch SC, and have your Segmentations based on Member of each list (you could also use a custom field rather than a list, though adding new fields for each run might be cumbersome).
- Using just a Velocity token, you can easily randomize the content shown to each lead. However, if what you actually want is round-robin distribution across a random order, this won't work, since by definition randomness alone doesn't ensure an absolutely even distribution (i.e. you may get 34/34/32 instead of 34/33/33).