3 Replies Latest reply on Sep 27, 2017 2:39 PM by Rachel Noble

    How does Person Scoring Work?

      We use behavior scoring as our trigger to flip our leads over to MQL/MQC. It is all based on what behaviors the contacts are performing.

      Recently we have been looking closer at our person scoring. Mainly due to the fact that we have the person score on many records less than the behavior score and could not figure out why. This was mainly due to that we initially thought the Score would be the behavior + demographic.



      Other than us determining the person scoring ourselves in campaigns. What is the best way to use a person score? I am not finding much documentation on how person score is used in Marketo, and would love to understand how it works or should be used.