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You can try with jquery or Segmentation where if a Lead is Known, it displays, but if not Known, it does not. Marketo reduced use of Anonymous data, so that may not work well anymore.
Frankly, if this is just a whitepaper, most people don't share that direct URL and even if they do, that's GREAT.
If the report is that important to secure it, you may want to look into something more robust than a Marketo form.
You have just described how segmented LPs work, Luis. And anyone not yet segmented will be in the Default segment.
Segmentation with snippets will solve it. Thank you both.