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Opt-in on the forms and how to sync it

Question asked by 22dfd104fd6955a7d9f2dc61a22956b06c544ae7 on Mar 21, 2014
Latest reply on Mar 24, 2014 by Dory Viscogliosi
     We want to put a checkbox on the forms for leads to subscribe to emails (opt-in). By Default the Opt-in checkbox would be "checked" and should someone not want to, then they'll have to uncheck the box.
     I know that we can sync the Opt-in on the form to the unsubscribed in Marketo which can be synced to Salesforce. However, I have a concern, we have the leads in Marketo who have already unsubscribed so what would happen to those when we turn on this functionality. 
     Also what would happen if the lead which is already unsubscribed in Marketo, fills out form with the Opt-in checkbox "checked". Will this action change the value of Unsubscribe in Marketo? Which action will be taking the precedence
     “In a nutshell, we’re trying to find a process/lead database setup to manage the three distinct statuses of “Opted In” “Neutral” “Unsubscribe.”