ABM Without a CRM

Discussion created by 41e06787fef4f66cb917ca1fd956688c58b2126d on Sep 13, 2017
Latest reply on Sep 13, 2017 by Amy Goldfine

Hello friends,


I've been doing some research for our company's possible journey into ABM and one thing that concerns me is the usage of CRMs in the process. I saw that several solutions, including Marketo's, utilize CRM integrations to organize Accounts/Contacts. I haven't hit the ocean floor with my research yet, but would we be missing a large chunk of Marketo's ABM platform's functionality if we don't have a CRM in place?


Also a bonus question: Would we also be losing out on another chunk of the Marketo ABM platform if our lead scoring setup is totally dysfunctional at the moment?


Thanks in advanced!


Danny T.