1 Reply Latest reply on Sep 13, 2017 10:51 AM by Trevor Parsell

    Finding subsidiaries of companies

    Natasha Selvey

      We are using segmentation to target specific leads within certain companies, such as Global 2000 companies. But we also want all subsidiaries of those companies to be included in the segmentation.

       

      Has anyone found a good solution to getting subsidiary names associated with specific companies?

        • Re: Finding subsidiaries of companies
          Trevor Parsell

          Hey Natasha,

           

          You may need to use a data enrichment tool like Leadspace or something similar. This would give you a "Domestic Ultimate" and "Global Ultimate" company value for each account, contact, and lead. You could use the Global Ultimate (or highest parent company) value to include all subsidiaries of a company.

           

          I have attempted to use smart campaigns in the past to manually normalize company names and match with parent accounts to include all subsidiaries. It takes a lot of time and becomes very difficult to manage without a data normalization tool.