AnsweredAssumed Answered

Embedding forms on webpage vs. Marketo landing pages

Question asked by Melissa McMillen on Sep 7, 2017
Latest reply on Dec 8, 2017 by Sanford Whiteman

What are the main benefits to having your Marketo forms hosted on Marketo landing pages vs. your website? Right now I have full control over how programs are set up in Marketo. I can created custom paths, make sure that leads are syncing to SFDC properly, change lead status for different landing pages, etc... Our web team is suggesting we put the forms into the website for SEO. I'm very reluctant.

 

First, what would I lose by doing this?

Second, how does the process work?

 

I'm looking for a solid argument, as I've been fighting this battle for a long time now. I know that data is very important for us. Same with lead flow. Can anyone help me make a good case?

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